Copy. Script. Creative. It all means the same thing. But its importance in a project cannot be overstated.
No matter what kind of media you are creating, the script is the foundation of the project. If you were building a house you’d have a blueprint first. We make sure to get the script right before starting any production. This ensures that whatever creative approach we take to get the message out there, the foundation is solid and all efforts will support the initial goal.
At KCM we’ll ask lots of questions in the script writing phase. We’ll dig deep and find ways for you to beat your competition and position your business properly. Then, once the message is agreed on, the creative process can grow into something amazing as we explore ways to make that message resonate with your customers.